There is a common saying in sales, “ABC. Always be closing.” I think this is crap! No one likes a closer with commission breath that is just hustling for the next deal. Ever.
Marketing over closing will not only strengthen your sales, but it will also strengthen your reputation. Great marketing will inform the audience about your product, it will engage them in your brand, and it will help you grow your business by increasing your sales. And most importantly, it will help you sustain your company’s presence. Marketing used to be a game of who can afford the best ads or the biggest billboards, but in the world of social media, it’s now possible for anyone to be able to market their product to a wide audience at a reasonable price or even for free.
Always be marketing, no excuses.