It might sound crazy, but things are better in a recession.
There’s a lot of opportunity if you scale up instead of down. It’s easy to live in fear and spend less, do less and play it safe. That may ensure survival but it won’t help you thrive. But if you work counter to the economic cycle; double down, spend more, do more when things are tough you might only break even now but in the future when things become good again, you’ll be 10 steps in front of your competitors. Spend the time and the money to give your consumers added value, not discounts. You and your business will be the one remembered and the one that thrives.