Six tips for better conversations in sales and in life.

1. Be prepared. Know your intention for any interaction.
2. Know your audience and what they value.
3. Humans are feelers, not doers, so start with a check-in. “How are you feeling?” Not, “How are you doing?”
4. Be vulnerable. People tend to match the other person’s level of vulnerability and energy. That’s how progress is made.
5. Try and feel the conversation. Understand where it’s going and why.
6. Identify what is actually troubling the other person. Not what we think it is when we sit down but what it actually is. This requires you to ask questions.

Want more? Order your copy of Hustle: An Ethical Guide to Selling & Survival now for all 16 conversation tips, plus stories and guidance from Dennis Plintz.